9 August, 2024 Juan Fernando Marqués

WHY BRAND FEASIBILITY REPORT IS IMPORTANT?

Preparing a trademark feasibility report before proceeding with registration offers significant advantages, particularly in identifying and preventing potential obstacles during the process. This report allows for the detection of potential issues related to intellectual property rights, such as the existence of similar or identical trademarks already registered, which could complicate or even prevent the registration. Additionally, it ensures that both the name and the elements of the trademark are available and do not infringe on third-party rights, thereby avoiding costly litigation and the need for rebranding.

The professional in charge of this task conducts thorough research across various sources, including registered trademark databases and legal regulations, to ensure that all legal and availability aspects are adequately addressed. This facilitates the identification of specific legal requirements that the trademark must meet in the target markets, ensuring a smooth registration process. Moreover, the report anticipates and resolves potential issues in the registration process, minimizing the risk of delays and ensuring that the trademark is protected at the right time. These benefits contribute to a more efficient registration process and to greater strength of the trademark in the market from the outset.

At Marques & Ferrer, we support and guide you throughout the entire registration process, so you only need to focus on ensuring the continued success of your business. Shall we begin?