27 March, 2018 Juan Fernando Marqués


The Amazon giant launched at the beginning of 2017 an anti-piracy program with the aim of eliminating fakes in its platform.

This program is based on the creation of an own brand registry in which sellers can register their brands, gaining access to a series of tools that allow them to locate and combat copies of their products within the platform.


To register the trademark in the Amazon registry, it is an indispensable requirement that it be registered in a national trademark office, being the ones currently competent for this program those of the United States, Canada, Mexico, India, Japan, France, Germany, Italy, Spain, the United Kingdom and the European Union. The seller must provide evidence to support the registration of his sign as a registered trademark in one of these offices.


Protection against fraud: when registering a trademark in the Amazon registry, notices are issued when a third party tries to make unauthorized use of the sign in the Marketplace.
At the same time, if the owner of the registered trademark suspects that someone is using their trademark, Amazon will investigate any infringement.
Increase of the control of the seller on his products: when registering the brand in the program, the user has the possibility to highlight his products in the searches, as well as describe them according to his preferences (adjusting the selection of images, titles and descriptions).

Proof of trademark registration

It is necessary to provide demonstrative documentation of the ownership of the brand to be registered.
They must also be provided with images of the original products, as well as their packaging or packaging when the brand appears permanently in them.
Finally, a list of countries where products are manufactured and distributed with that brand.

More information in this link.